If you think that construction company PR isn’t for you as a builder, then you are mistaken. Many people in the construction industry can overlook public relations. Whether this is because they don’t understand or they are scared, this need to change! Here at Construction PR, we are passionate about connecting home builders with home buyers through PR strategies. We can help take your marketing to the next level. In this blog, our team are going to tell you all about how construction company PR can benefit you as a home builder and how you can use it to your advantage.
What is public relations?
This term often gets thrown around. Many people may have the wrong impression of what it entails. Simply put, PR is the process of connecting you with your target audience, building brand awareness and managing your reputation. This community building and brand awareness can be achieved through many ways, traditional and more modern ways. These include things such as getting featured in newspaper, appearing on podcasts and radio stations, and using influencers. PR also deals with crisis management, reputation management in order to work on damage control if something goes wrong within your company that is brought into the public eye.
Building brand awareness
Ultimately, this is the main goal of PR is to make more people aware that your brand exists. The more brand recognition you have, the more likely you are to make sales and sell homes. Just because you are a smaller home builder, doesn’t mean you shouldn’t be utilising the same sort of PR that your competitors do. If anything, it gives you more of a reason so you can secure sales over your competition. Construction company PR is a great way to ensure you become a household name and cement your position in the industry.
Reputation and crisis management
We all like to think we’re untouchable, but that simply isn’t the case. Anything could go wrong at any moment, it is how you are prepared and how you deal with these situations that matters. Thanks to the internet, people are able to voice their opinions about your brand very vocally through reviews and social media. Any negative comments or reviews must be dealt with appropriately to minimise the long lasting damage to your reputation. You may also come across a crisis at any time. This could be anything from dangerous building materials to a bad review online. To ensure you are prepared, you should come up with a crisis management plan. Experts, like those here at Construction PR, can help you to draw up the perfect response to a crisis to ensure you have the company’s future reputation at the forefront of your response.
Something many people don’t realise is tied in with PR is SEO. SEO stands for search engine optimisation. It is the process of making changes to your website, and away from your website, to make it more appealing to Google’s algorithm. When you meet the requirements and Google (or respective search engine) can verify you have information to offer the user, it will rank you higher on the SERP (search engine results page). A lot of home builders find they get a lot of their leads from the internet. The internet is the first place people will go to find information on things within this industry so it’s important your SEO is focused on.
Using construction company PR for your home building business will allow you to gain something called backlinks. Backlinks are a vital part of link building which will help strength your SEO value. Link building is achieved by gaining backlinks within online publications and blogs. Backlinks are URLs attached to anchor text that can be placed within relevant articles. Google will see this as a vote of confidence towards your website. To Google, it proves you know what you’re talking about and that you are trusted by other people within your field.
Featuring in the press
Your target market want to know that more than anything, you can be trusted. They don’t want to hear this from you as they are less likely to believe it. One way to earn trust and showcase how good your company is, is to be featured within publications, whether that be physical or online. Not only do the online publications boost your SEO, but this will also help potential customers to see you and put their trust in you if they know you are backed by equally as trustworthy publications and media outlets.
Why use professional construction company PR
PR is vital for the development of your business, and you may struggle to generate leads and. Build your reputation without it. Home building is a highly competitive industry, however, if you bridge the gap between your potential customers and make other connections within your industry, it will pay off. Despite this, it can be time consuming, and you may not be able to dedicate time to it.
This is why agencies like Construction PR exist. We are a digital marketing agency with over 12 years of experience working within construction company PR. Our team are experts when it comes to PR strategies and can put together one for you! We have many established journalist connections in order to gain you the best features in appropriate publications. On top of this, we have multiple awards under our belts, and the guarantee that is a lead is lost, we will replace it for you.
As well as our construction company PR services, we also offer a range of other digital marketing services including:
- Social media management
- Graphic design (branding/rebranding and website design)
- Business development
- Event management
If any of these would benefit you as a home builder,