Choosing the right construction marketing agency can be a daunting process when there are so many options to choose from. Of course, you want to choose the right agency that will give you the best results, but how do you choose? At Construction PR our team have over 11 years’ experience in this industry putting us firmly on the map as industry leading experts. We have enviable connections in the PR world, therefore our team know exactly how to get you noticed for the right reasons.
Why do I need a construction marketing agency?
If you do not have much experience in marketing, it can certainly feel like an added expense. Here at Construction PR, we see it as more of an investment, you are essentially invested in your company’s future. Our team can boost your following, profile and create trusted connections between you and your consumers. With this being said, we can also free up your workload and help you to utilise your staff members in other areas where they will be more needed.
At our construction marketing agency, we have specialist skills in the construction industry. Working with many trades, from pipefitters to industrial cleaners, our team will cater our marketing to each individual trades’ needs. This is something a normal marketing agency would struggle with due to lack of knowledge in each field.
Putting together a marketing strategy.
When it comes to marketing, the first step is to create a strong strategy. This then works as a guideline for moving forward and can steer your business in the right direction. Your strategy could compose of numerous elements, including social media, paid adverts, press releases, influencers and so much more! This is why it is vital to put together a plan, after all, what might work extremely well for one construction company may not be the best option for you!
You wouldn’t start to decorate a room without a clear plan of how you want it to ultimately look, so why would you approach your marketing needs differently? Most companies don’t have the time or resources to create a structured strategy. Our construction marketing agency have the skills to best market you and more importantly, we know what will, and won’t, work for your company.
Take some time to investigate what you want to achieve; whether it be more exposure for your business, or an increase in sales or bookings.
How about PR?
Public relations is used not for advertising but for getting your business and brand out in the press. This could be as simple as a ‘how to” guide written on behalf of your business. This creates a trusted and personal connection between you and the reader in addition to positive brand recognition. Consumers are more likely to buy from a business they recognise. If they have read an article about you, it’s likely they will then create a connection with you.
Press and publications are just a small section of PR though. A newer addition to the public relations scene is influencers, which is an area that is growing in demand. When you use an influencer to advertise or promote your company, you instantly gain a level of trust with your viewers. If they recognise someone who is essentially your ambassador, then they know your business can be trusted. Why? Because no influencer would risk their own reputation by promoting an undesirable business. At our construction marketing agency, we can advise you on the relevant influencers to use to boost your profile and make sure you are seen by your targeted audience.
Social media for the construction industry
The construction industry can be a difficult one to advertise, it is a specialist area and not everyone is going to be interested in seeing or hearing about it. This is the case whether you are looking to sell to other businesses or looking to reach out to homeowners. Our dedicated team will carry out research into the best methods and channels for you to use to reach your targeted audience. This will ensure we achieve the best results possible.
Social media is a fantastic way to grow your following and advertise organically. With most businesses taking to social media as a way to expand during COVID19, the competition is rife! As such, it is vital you have a knowledgeable construction marketing agency to make you stand head and shoulders above your competitors.
Do you have a plan in place to deal with a crisis? We know that crisis management is something that many businesses don’t even like to think about; but unfortunately, it does happen, and it is something for you to consider. One bad review on social media or an undesirable article in a publication can leave your business feeling rather deflated and your reputation in question.
Our expert team have many years’ experience in dealing with crisis management. They know the right methods to keep your reputation intact while continuing to build your online and offline profile.
Working with us
When you choose to work with us, you will be allocated an account manager who will be your port of call for your marketing needs. We have dedicated team members who work in different departments of our construction marketing agency. Depending on your PR and marketing needs, you will be assigned team members to work on your account. We believe this offers a more cohesive process from start to finish. It also means your team members will get a better understanding of your business, effectively becoming part of your team. Additionally, we send regular reports to show what we have done, why, and how it has worked. This will offer you an insight into the work that our team have carried out and the results they have achieve