Despite being extremely beneficial, many smaller companies do not see the point in working with a construction public relations agency. Public relations can be viewed as confusing to someone who doesn’t specialise in it. It also may seem like it is only reserved for larger, corporate companies, and therefore many businesses never even consider hiring professionals.
Construction PR are a construction public relations agency. We have worked closely with businesses within the industry for over 13 years and we have seen just how vital PR can be. Our varied experience has allowed us to cultivate knowledge on construction and tailor our services to each client. Since many businesses are hesitant to work with agencies, we wanted to ease any fears and smooth out any misconceptions.
We increase brand awareness
At its core, public relations is all about building your brand awareness. It involves a vast number of strategies that can be implemented to boost your brand. Each construction public relations agency works differently. Here at Construction PR, we let businesses have a say in which areas they want to utilise. This allows us to fine-tune our services and it also allows you to receive the best possible results.
In order to build that all important brand awareness, our team work on targeting an intended audience through exposure. This involves securing PR leads within publications (online or otherwise). These features will allow you to showcase a less corporate and more human side to your business, whilst also drawing positive attention to your brand. The team at Construction PR have an established list of journalist contacts from all areas of the construction industry, so no matter your niche, we can put you in front of the right people! We also have a range of contacts that cover all areas of mainstream media including TV, radio, and podcasts.
As briefly mentioned before, some areas of PR work for some, but not for others. Not all methods will suit your business and influencers is one of those. Whilst having an influencer onboard may work for a power tool company, it may not work as well for an architect. Our team will work closely with you to define whether or not you can benefit from influencers. If we think your business will profit, we can source and contact influencers with an established following.
We manage reputation
As a construction public relations agency we know that businesses believe they are untouchable, however, this isn’t the truth. Any company, not matter how big or how small, is at risk of a crisis at any time. Within the construction industry, there are even more risks that could occur. One large portion of PR is ensuring these crises are dealt with in the best way to avoid any damage to a company’s reputation.
Anyone can leave a review for anything thanks to the Internet. This is a handy tool for getting feedback from your customer, however, it can also be a thorn in your side when you get a negative review. Any negative responses should be dealt with appropriately to ensure nothing escalates. This will help to fix your wounded reputation whilst also, hopefully, healing your relationship with the customer too.
On top of negative reviews, the construction industry also faces other possible issues such as product recalls, faulty building works, on-site accidents, and natural disasters. These are often out of your control. This doesn’t mean they don’t have negative consequences for your business though. The team at our construction public relations agency can help you stay prepared for any crisis by putting a crisis management plan in place.
We integrate PR
Not only do we work on PR for businesses, but we also integrate it into other areas of digital marketing. PR has been proven to work well with SEO. In fact, PR is a vital part of one area of SEO – backlinks. Backlinks refer to the links placed on other websites that lead back to yours. This kind of link is important and can help to strengthen the SEO value of a website.
SEO (search engine optimisation) is the process of streamlining a website make it more appealing to Google’s algorithms. Google looks at how trustworthy, authoritative, and relevant a website is and will recommend it higher on the SERP (search engine results page) if it thinks it can answer a user’s query. Having your site linked on another signposts to the algorithm that you have information on your website that people find useful. People won’t spend ages scrolling through Google to find a construction company to go with. SEO and PR can help you rank so your target audience see your website and its content.
Working with Construction PR
At construction PR, a construction public relations agency, we can make a PR strategy that works for you. With over a decade of experience and a varied team, we provide an excellent service. Not only this, but we have a guarantee that we believe no other agency in Essex can offer: we can promise that any lead that is lost, will be replaced! This means you never have to worry about not getting any features in publications.
Our team are not freelancers, meaning we are all under one roof. If you choose to use more than one of our digital marketing services, we will be able to communicate with each department, ensuring your strategy lines up. All of our team being under one roof also means we can draw on each other’s skills when brainstorming ideas.
Construction PR are a construction public relations agency that also offer:
- Social media management
- PR (public relations)
- Graphic Designs (branding/re-branding)
- Crisis management
- Business Development
- Content Creation
- SEO (search engine optimisation)
If you think you could benefit from any of above services, get in touch with our team today or call us on 01376 386 850 we would love to hear from you!