How a design agency in Essex can help your construction business
It doesn’t matter if your business is small or large, you can always struggle in the design process. Whether you’ve been running for five years and need a refresh or you are a start-up needing a website; a PR and marketing agency who work with design can help.
Now that construction businesses are slowly regaining their strength after the impact of the Coronavirus, it might be a good time to think about how attractive your company appears online.
Here at Construction PR, part of the VerriBerri group; we have formed just some of the benefits that our design agency in Essex think are essential for your business. Get your pen and paper ready!
This is key to building a professional brand. You may offer the most amazing service out there and know you’re the best of the best. Without having a strong online profile and look, it will mean almost nothing. How annoying is it when you visit a website and it lacks basic functions, or looks unprofessional?
It’s estimated that 90% of the information transmitted in the human brain is visual so you must ensure your business has a strong design to connect its purpose.
Therefore, ensure your money is spent effectively on conveying a visual approach for your website. It must attract and engage! Make sure your website is easy to navigate and is visually exciting, and more importantly, doesn’t take 5 years to load!
This applies to your logo, too! Creating a logo can be extremely difficult, the random ideas you get that you hate the next day, we’ve all been there! That’s why actually creating a logo is a whole process on its own. It takes time and effort to perfect it, and actually, they hold more of a value today than any other time.
If you’re running social media pages (hint, you should be), your logo will be the first thing your potential customers will see. The last thing you want is for them to be put off by something that has nothing to do with the quality of the service you’re giving.
Having a great logo creates brand recognition. Ensure you pick the right colours, as your brand’s choice of colour scheme is crucial in determining how the public may interpret your business. Google ‘the colour theory’ for a bit more info around this.
Through using graphic design, or hiring a PR agency, you are able to establish your identity across all social media networking sites. Having a business in construction may lead you to frequently using Instagram to showcase your work and development.
Custom-branded graphics will make your business unique and stick in your customer’s minds. People love to interact with things that are uncommon and unique, which is why design agencies are worthwhile in hiring and investing in.
Social media can be used entirely to make your construction business stand out. What makes your company different from the rest? Use platforms such as Twitter and LinkedIn to your advantage! They’re a great way to connect with others, and if you have used a design agency, it will show you’re distinctive and have invested time and effort into making your business the best it can be.
Don’t forget, social media can be used to show off custom images. For example, our design agency in Essex can create images tailor made specifically for you to spread your company’s presence across the web. Digital marketing can be one powerful tool!
This one might seem a bit obvious. But having an exclusive and distinctive