branding and design experts for the construction industry

a guide to graphic design for your construction company

When it comes to graphic design for your construction company, you can’t afford to miss out on any details. Before you dive headfirst into your graphic design, there are some things you need to know. 

Construction PR are an award-winning digital marketing agency who have been working with a multitude of clients for over 12 years. Over this time, we have come to know the ins and outs and the processes that go into graphic design for your construction company. In this blog, our team have put together a handy guide to ensuring you get the most out of graphic design.

Don’t Fall into Design Traps

Many construction companies across the UK have fallen into graphic design stereotypes in the past. The team at Construction PR have seen it all! A lot of businesses can over complicate designs. This makes logos and marketing material look busy and can come across as tacky. Any designs produced for your business should look and feel streamlined to create a better user experience. 

One of the reasons companies fall into this trap is due to the fear of blank space. Don’t be afraid to have white areas within your designs; you don’t need to fill every inch of space with something. Sometimes, it is far more effective to have a ‘less is more’ approach. The blank space in a design can help draw the eye and attention to the key parts of the graphic. Think of the Apple and Microsoft logos!

Utilise social media 

One of the most significant changes that the digital marketing world has seen in the past few years is the increasing importance of social media. Without it, many businesses would not be where they are today. The construction industry has long relied on word of mouth. However, with many platforms seeing a surge in construction companies gaining popularity, it is time to take advantage of this. 

With the rise of social media comes a new beast to tackle. Companies can find the shift from traditional physical marketing to digital difficult, however, graphic design is the one thing that remains consistent with both. People make a first impression within 2 seconds of seeing something. This means, it is vital that your logo, whether on social media or elsewhere, grabs attention and lets potential customers know what you are all about. All marketing materials must have a cohesive design throughout to ensure brand recognition.

Reflect a visual industry 

The construction industry still relies on visuals to sell products and services. Although people may not be buying the tools themselves, they are buying the end result. It is vital you carry this through to your graphic design. One of the best ways to do this is to integrate infographics into your social media strategy. Infographics are a vital cog in both social media and wider marketing. They are usually small graphics that are posted on social media channels with a visual representation of data. They can be graphs, charts, minimal pieces of text in the form of bullet points, and simple imagery. Any infographic created must be engaging and capture an audience’s attention. 

Reach your target audience

This is a vital step in successful graphic design for your construction company. Narrowing down your target audience will allow you to focus. Your target audience is who you are trying to market your products and services to. You should be creating graphics that incorporate elements of your company and that will attract this audience to your business. Any designs you create must be able to draw the attention of not only potential customers, but also be recognisable by returning clients.

When finding out your target audience, you should conduct research. This could include their age, sex, marital status, and what they would want to get out of your business. It may also be beneficial to analyse competitor’s graphics and see how they appeal to a similar target audience to yours.

Have a professional looking website design 

When someone searches for products and services on Google, they may get there by typing in your keywords and landing on your site. Having an impressive and streamlined website can be the difference between a customer staying or leaving to visit a competitor’s site. It needs to look professional as this will make people trust your company. The digital age we live in calls for websites to be designed in a way that is easy to navigate. A user visiting your site must be able to find what they are looking for with ease. This means adding things such as menus with pages for your services, contact information, and even picture galleries to showcase examples of previous work. 

Professional graphic design

Despite people thinking graphic design can be handled in-house, sometimes this isn’t the case. Graphic design takes a particular set of skills that take time to learn. Construction PR are an agency that can help with graphic design for your construction company. Within our expert digital marketing team, we have a dedicated graphics design department that work side by side with our other teams to produce the highest quality designs for you. Our team have access to professional software including Photoshop and InDesign. Not only can we produce graphics and designs for social media, but also for leaflets, brochures, and flyers for any events you may attend.

Working with Construction PR 

On top of our graphic design services, we can also offer you other digital marketing services including PR (public relations), social media management, businesses development, event management and search engine optimisation services. All the Construction PR team are all under one roof. this allows a collaborative working environment in which we regularly brainstorm with multiple departments to provide new and fresh ideas for your business.

Contact Us 

Do you want to take your graphic design to the next level? Get in touch with our team today or call us on 01376 386 850 – we would love to hear from you!