Tactics for Lead Generation for a Construction Company

Lead generation for a construction company is vital. Without leads, companies may struggle to operate, and they may see stagnation in growth. Lead generation can prove difficult without the right techniques; however, there are agencies out there that can help!

We are Construction PR, a digital marketing agency that know all about lead generation within the construction industry. With over 13 years of experience, we have a wealth of tips and tricks up our sleeves. Our team are well-versed in all things lead generation and today, we are going to share some of the best tactics with you that can help elevate your business.

Lead Generation 101

If you’re not entirely certain as to what lead generation entails, we are here to inform you! Lead generation is the process of attracting prospects to your business, whether this is B2B (business to business) or B2C (business to customer). You will need to increase the interest in your business and encourage/nurture leads until they reach their end goal. The end goal of a lead is usually to convert it into a customer, a client, or a business partner if you are attracting B2B leads. 

Now you know what lead generation is, let’s take a closer look at the things you need to do in order to achieve it.

1.    Ensure your website is optimised 

How a website runs can have a large effect on lead generation for a construction company. It may seem trivial to fix parts of your website – your loading speed and layout – but these are all key elements. The construction industry has previously relied on word of mouth to generate leads. Whilst this still works, it also needs to be backed up with a website. Once someone receives a word of mouth referral, the first thing they are likely to do is Google your company. It is vital that when a potential customer lands on your website, that they feel they can trust you. Your site must look professional, be easy to navigate, load quickly, and it should tell the customer exactly what they need to know. 

Things to include on your website that can encourage lead conversion 

  • Calls to action: contact forms, ‘request a quote’ buttons
  • Offers: reductions if customers signs up to a newsletter
  • Chatbots for customer questions 
  • Quotes from reviews 

2.    Using SEO 

Optimising a website is going to be useless if no one can find it. That’s why, in order to continue successful lead generation for a construction company, businesses need to utilise SEO. SEO stands for search engine optimisation. It’s the process of streamlining content and the back end of a website in order to meet Google’s algorithm requirements. If a business is able to do this with their content, then Google will rank them higher on the SERP (search engine results page). The higher a website is on the SERP, the more chances is it has of being found by prospective customers. This, in turn, can generate more leads.

To make your website SEO friendly, there are a few things you can do. Firstly, it is important that all content on your website is SEO optimised. This includes blogs and the content of web pages. Any blog content you write for your website should include keywords. These are keywords or phrases, that you want your website to rank for on Google. Any keywords added to your content must be spaced throughout evenly. If they are not, Google may see this as keyword stuffing and penalise your website by ranking it lower on the SERP. 

SEO is all about increasing visibility and driving organic traffic to your website. There are other ways of driving traffic, however, these non-organic methods don’t convert into leads or sales as often as organic SEO does.

3.    Produce worthy content 

The content you produce for your SEO blogs or web pages needs to be relevant to your business. This kind of content will drive more traffic to a website, which as previously mentioned, increases leads. 

Content should be targeted at your desired audience. If you are aiming to attract stockists to stock your supplies, your content should be B2B focused. If you are aiming to target the general public, the content should be B2C. Answering questions that customers are typing into Google is a great way to ensure that what you’re writing is worthwhile content. For example, if you are a timber company, you might want to write blogs with the titles like ‘which timber is best for decking?’ and ‘how to treat your timber during the winter’. This will get you ranking highly and will mean people will click through to your site. You just need to make sure the content answers the question.

Lead generation for a construction company assistance 

There is no one that understands better than Construction PR that lead generation for a construction company can be overwhelming. It can take up a large portion of your time and trying to get your head around things like SEO can take years of expertise. Luckily, our team have the experience and have worked with many clients in the past to produce award-winning results.

Across our agency, we have four departments – graphic design, social media, PR, and SEO and content. Every team member in these departments is under one roof to allow us to communicate with one another. We regularly utilise all of the team for brainstorms, using our creativity and varied experience to provide excellent results. 

Contact us

Construction PR offer more services on top of lead generation for a construction company, including: 

  • Social media management 
  • PR (public relations)
  • Graphic Designs (branding/re-branding)
  • Crisis management 
  • Business Development 
  • Content Creation
  • SEO (search engine optimisation)

If you