Lead generation for construction is easier said than done. Construction companies need lead generation to progress and grow as a business. However, without the right techniques, this can prove impossible. Luckily, there are dedicated companies out there that can help, like Construction PR.
Construction PR have been assisting businesses within the building industry for over 12 years. Our team are experts and know all the tips and tricks in order to generate leads and take businesses to the next level. This blog will take you through some of the processes we use so you can see how to achieve the best results.
What is lead generation?
Lead generation is the process of attracting prospects to your business. This can be B2B (business to business) or B2C (business to customer). You need to increase the interest in your business by encouraging and nurturing the leads with the end goal of turning this lead into a customer, client, or business partner. Lead generation is all about finding unique ways of attracting people to your business. It’s a way of warming up a potential customer and getting them onto that all important path to making a purchase. Likewise, if it’s a B2B generation, getting them to work with you.
Optimise your website
Believe it or not, how your website runs can have a big impact on your lead generation. A website is one of your greatest tools. Word of mouth has definitely worked in the past for this industry. However, as the world continues to be digitally focused, a website is paramount. When those word-of-mouth referrals are given, the person receiving it is likely to immediately go to your site. It is important that potential customers landing on your page see a company that they feel they can trust to get the job done for them.
Don’t be afraid of SEO
There are many ways you can improve your website when it comes to lead generation for construction. One tactic that the team here at Construction PR can implement is SEO. SEO stands for search engine optimisation and is the process of streamlining your website to make it more favourable to the algorithm. If you meet algorithm criteria, you will rank higher on the Google search results page. This will ensure that when people search for your website, you are quickly seen and not buried within the hundreds of pages of results. It will also draw in more traffic. The more traffic directed to your website, the more likely you will be able to generate a lead and a sale from this.
Create exciting content
More traffic will get you more leads and you get more traffic by creating content. This leads on from SEO in a way because you should ensure all your content is SEO friendly. All content you create for your website must include target keywords. Keywords are words or phrases that you will focus on ranking for on Google. When someone types in this phrase, your website will come up.
When writing pages or blogs for your website, you should also ensure they are relevant and informative. Not only is this helpful for the algorithm to identify that you are a credible source and that you know what you’re talking about, it also helps a user. An informative blog is going to reassure a potential customer that you know the industry intimately and that you are an expert.
Use social media to your advantage
Lead generation for construction isn’t complete without social media. Now, as a construction company, you may not think construction and social media belong in the same sentence, but you couldn’t be more wrong. The construction industry is thriving online. With widely popular hashtags on major platforms like Instagram and TikTok, any construction company not utilising social media for lead generation is missing out. Social media, particularly Instagram, is a very visual medium of marketing. This works perfectly due to the majority of the construction industry relying on visuals to sell products or services.
Use these platforms to show potential customers what to expect from your business and their results by posting time lapses and images. You can also utilise socials to show a more human side to your business. People love to feel connected to their favourite companies beyond the corporate side. Showcase your employees and let followers have a peak into a day in the life.
Professional lead generation for construction
Here at Construction PR, we realise that lead generation for construction and its processes can take up a generous amount of your time, that’s why we’re here to help! Our expert team have all the time that you don’t have to focus on lead generation for your business. The Construction PR team are split into four departments – graphic design, PR, social media, and SEO and content. All our departments are under one roof to ensure we can communicate efficiently and provide the best result for your business. All our team members can work together to combine their creativity and skill when it comes to your business. We often collaborate with each other, holding brainstorm sessions to bounce off one another creativity.
We have been working within the industry for over a decade, and with multiple awards under our belts, we know a thing or two about how to navigate it. Let us take the pressure of lead generation off of your shoulders. With our knowledge and experience, you know you are in safe hands!
Contact us
Our team can provide lead generation for construction through marketing techniques from our multiple departments. We offer:
- Social media management
- PR (public relations)
- Graphic Designs (branding/re-branding)
- Crisis management
- Business Development
- Content Creation
- SEO (search engine optimisation)
If you think you could benefit for lead generation assistance or any of the above services, get in touch with our team today or call us on 01376 386 850 we would love to hear from you!