Marketing agency FOR THE CONstruction industry: establishing your place as a market leader

Looking for a marketing agency for the construction industry? 

Based in Essex, the team here at Construction PR are experts in all things digital marketing. In short, we help brands to establish their place within the market, allowing for better awareness and growth. 

Established in 2009, our talented team have had the opportunity to work with a range of brands spanning the construction industry. From here, they have been able to hone their skills and become familiar with what your customers want to see. If you’re keen to hit the ground running, we’re here to help!

Building a solid brand image

Before you embark on your marketing journey, it’s important that you ensure you have the right foundations first and foremost. A strongly executed strategy can only take you so far, and if you don’t get your branding right, your efforts could end up wasted.

Branding is your business’s identity. This process takes lots of characteristics into consideration, namely; your logo, key colours, tagline, typography, and tone of voice. These elements should remain consistent throughout all that you do, helping to boost memorability.

In addition to making your organisation more distinct, branding is a great way to manage the first impressions of your company. Your logo and key colours are one of the first things people will see of your brand. With this in mind, it’s important these elements are punchy and eye-catching, in addition to shining a positive light on your business. Within the construction industry, it’s vital you can establish credibility. 

Getting the balance right between differentiation and familiarity can be tricky. Nevertheless, it’s important that your branding is unique. People need to be able to tell you apart from others in your industry. Similarly, they also need to be able to glance at your logo and know your industry. At our marketing agency for the construction industry, we can help you walk this line, establishing professional branding guidelines as we go.

Search engine optimisation and content marketing

There’s no doubt about it, almost every corner of the construction industry is oversaturated. With this in mind, it’s important you’re looking at ways to rank higher on Google.

Search engine optimisation (SEO) is a way for brands to do just this. In all honesty, this technique is quite a technical area of marketing and one that we never recommend brands to attempt on their own. That is, of course, unless they have prior and up-to-date knowledge within this area. 

When you work alongside Construction PR, we can help you to develop a strong SEO and content marketing strategy. During this process, we will carry out comprehensive consumer research and keyword analysis. From here, we can get to work improving your visibility on Google, helping you to rank higher than your competitors!

Social media management 

Social media is undoubtedly an important tool for every business, let alone those of you in the construction industry. In fact, if this isn’t an area you’re already building and nurturing, you’re certainly missing out.

As the team of experts behind your project, Construction PR will first help you to identify the best platforms for your brand. From here, we can then discuss the kinds of content that you want to focus on, inputting our expert knowledge along the way. After constructing a solid plan of action, we’ll then begin creating content on your behalf.

Should you need it, we can offer our full attention. From creating and distributing the content, to taking photos and responding to your messages. Whatever level of support you require, we’re here to help!

Traditional and digital press

In addition to the services mentioned above, Construction PR is also home to a team of public relation specialists (as our name would suggest!) Day to day, they work hard to locate exposure opportunities on behalf of our clients. This could be within popular publications, on the television, or even on the radio.

At Construction PR, we have built strong connections within the journalism sector, giving us access to a long list of publications. When you work with us, we will discuss and agree a number of leads per quarter we will achieve as a minimum, then will immediately get to work achieving these for your business. 

Why you need an integrated marketing agency for the construction industry

It’s only natural that you want to know what a marketing agency can bring to the table before investing. After all, if you could do something yourself and save money in the process, why wouldn’t you? This being said, there are a number of reasons as to why a team of specialists are a must-have.

Time is a very important factor to consider during any business process. Building and implementing a marketing strategy is time-consuming. In fact, this can sometimes even become a full-time job. When you outsource to an agency, however, we can take this weight off your shoulders. What’s more, taking this step instead of hiring an in-house specialist can help you avoid the cost of paying out for ongoing training and annual leave too.

Creativity isn’t something that comes to us all naturally. Quite frankly, if it did, a lot of people would be out of a job. At Construction PR, we have a young team of innovative and talented individuals. What’s more, with well over a decade of experience within this landscape and detailed knowledge of the construction industry, we know the kinds of things your target consumers want to see. 

When it comes to your hunt for a marketing agency for the construction industry, an