architecture marketing agency

How a marketing agency for the construction industry can benefit your business

Using a marketing agency for the construction industry to promote your business can prove incredibly lucrative for many reasons. Sometimes, it can be hard to hand over control of your marketing to someone else, but it is always worth it in the long run. Our multi service agency, Construction PR, know a thing or two about how to successfully market a construction company. We wanted to share a few ways in which working with a company like us can ensure your business grows and develops.

It can save you time 

There is a lot more that goes into marketing than people think. It can take a significant investment in time to learn how to successfully use all the areas involved to your advantage. As a business you may not have time to dedicate to marketing. Because of this, the quality of the materials you produce could suffer. A marketing agency for the construction industry, like us, have the necessary time to dedicate to your marketing. The digital marketing world is adapting and changing constantly, including regular updates to SEO and social media. If you’re not used to these alterations, it can be exhausting trying to keep on top of them all. Not knowing your way around algorithm changes can cost you. You may find that areas of your marketing strategy may fall behind or become obsolete. 

Marketing agencies have experience

Of course, your marketing could be done in house by your own department. However, you may quickly realise you can’t possibly know it all. Many areas of marketing can take years to perfect. Therefore, you need to have a wealth of experience to undertake successfully. One of those areas is SEO (search engine optimisation). This particular part of marketing has many intricacies and cannot be learnt overnight. It can take years to effectively master.

It is also a vital part of digital marketing so it cannot simply be skipped or left out. All the departments we have here at Construction PR have been working with companies in the construction industry for over 12 years. We have been lucky enough to work with a wide range of clients from all different sectors, meaning we have been able to expand our knowledge even further. This means, not only are we experts in marketing, but we understand the construction industry and its niches intimately. 

We produce quality content 

When it comes to marketing, you need to be producing content that is worth something; content can’t just be produced for the sake of just putting something out there. You need social media posts, blogs, and PR campaigns that are relevant and will capture people’s attention. You know your business better than anyone, and Construction PR know the construction marketing industry better than any one – let us work alongside you. We have all our teams under one roof. This includes our SEO team, social media team, PR team, and graphic design team.

All under one roof, our teams can not only collaborate with each other to ensure all areas of your marketing are cohesive, but to make sure all the content we are producing is the best it can be. We regularly have brainstorms across the multiple teams to come up with new and fresh blog titles, social posts, and campaigns. Our teams will keep every piece of content produced relevant, on brand, and current. To do this, we are constantly keeping an eye out on the news and the internet to stay up to date with the latest trends and stories. 

Access to expert tools 

You may have physical tools when it comes to your company but, a marketing agency for the construction industry has all the relevant marketing tools. Some of these might be accessible if you do your marketing in house, however, software and memberships are costly. Our team can access these tools and it’s all included in your price.

The SEO team use SEMrush to track your keywords positioning on Google. We use to this data to form a report for you at the end of each month. We will analyse which keywords are performing well and which ones aren’t so that going forward, we can focus on the ones that aren’t. For social media, we track your analytics. This helps us to understand which posts gained more traction and what ones didn’t work as well. It can help us make a decision on what to focus on posting to improve your following and your engagement. 

A range of industry contacts

One of the big advantages of using a marketing agency for the construction industry is the amount of already established contacts our team have. Construction PR have been providing marketing assistance for businesses in this industry for over 12 years. In that time, our PR team have built up a repertoire of journalist contacts to guarantee you results. No matter what part of the construction industry you are involved in, from bricklayers to architects, our team can get in touch with the right people to get you featured in publications, not just in the UK, but across the world. 

Contact Construction PR 

Knowing where to start and what marketing you need can feel overwhelming. Why not let Construction PR point you in the right direction? As a marketing agency for the construction industry, we have the knowledge and skills within our team to keep your company to the next level and help you get a head of your competition. 

Construction PR can offer your company many areas of marketing including:

  • Social media management
  • Crisis management 
  • Business development 
  • Public relations (PR)
  • SEO 
  • Graphic design – re-branding/website design

If you think your business could benefit from any of the above digital marketing services, do not hesitate to get in touch