SEO for a construction company is just as important as some of the other aspects of your business. Construction PR have been helping businesses utilse SEO services to their full potential for over 12 years. We have seen the positive effect a well-planned strategy can have on businesses within the construction industry.
Whilst you may have heard of SEO, you might not know exactly what it is or how beneficial it can be towards your business. The Construction PR team are going to tell you all about it in this blog.
What is SEO?
First let’s start at the beginning. SEO stands for search engine optimisation. It refers to the process of streamlining your website to make it desirable to Google’s algorithm. The end goal of SEO is to get your website ranking higher within the SERP (search engine results page). The higher you are on the SERP, the more likely you are to drive organic traffic to your website, which in turn, will generate sales and leads. It is crucial to make your website more visible.
SEO is made up of many things. The key to them all is understanding how they work. An SEO agency has a solid grasp on each unique area. Keywords, content, and off page SEO all require knowledge and experience to execute efficiently. All these elements need to be focused on to ensure successful SEO for a construction company.
Keywords are crucial to your SEO. These are words and phrases that a user will type into google to find websites. Keywords or phrases will be associated with you, your brand, and your services and products. You must conduct keyword research and identify the most useful ones to use in your content. When placing them in your content, they must be evenly spread throughout so that Google doesn’t think you are attempting to keyword stuff. Keyword stuffing may seem like it is beneficial as you are including your word as many times as possible, however, Google will penalise you for this by lowering your ranking. Not only this, but it will not read naturally and will create an unsatisfactory user experience. It’s all well and good driving someone to a page, but if they don’t buy from you when they get there it’s no good.
Speaking of content, anything you write must be interesting and relevant to your business. Writing and publishing content for the sake of it is obvious and the quality of your content may slip because of it. Our SEO team at Construction PR are proficient writers who specialise in and have creative minds that allow them to constantly come up with new and exciting ideas for your content. Your content should be focused on your business. There is no point in writing about gardening or landscaping if you are a company that specialises in building houses and you need to bear in mind what your target audience are searching, plus with what intent.
One of the basics that often gets missed is the SEO that can happen away from your website. This includes things like maintaining social media platforms and building quality backlinks. Our PR team are experts in securing backlinks in relevant publications for our clients using our already established list of journalist contacts. We will also check any backlinks you receive. If they are links from sites with a low domain rating, we will work to remove them as soon as possible so they don’t affect your SEO.
Why do you need SEO for a construction company?
Now you know the basics, let’s talk about the benefits you can get out of focusing on SEO for your brand. There are many positive effects that SEO can have, but these are some of the main ones.
Gain more visibility
SEO mainly exists to ensure you get more visibility. By increasing your SERP ranking, you will be more visible to potential customers. With a higher ranking on your keywords, you are more likely to be visible to your target audience. People are impatient and as much as we wish they would, user’s are not likely to scroll past the first answer on the results page on Google. If you aren’t using SEO to appear within the top page of the SERP, you could be missing out on many potential customers.
The higher you rank, the more likely people are to trust your website too. Users are more likely to go with the first couple of results when choosing a website on Google. This is because you will be ranking with other well-known businesses in your industry. SEO for a construction company can ensure you stay up there on the SERP to maintain that visibility.
Driving organic traffic
By streamlining your SEO and rising your ranking, you will be increasing the organic traffic to your website. The number one spot on Google statistically gets 32% of the clicks when something is searched. For every spot you move up the rankings, the chance of increasing your traffic rises by 30.8%! If you are wanting more people to find your website through searching for keywords then you will need to ensure you are implementing SEO changes and ranking higher on the SERP.
Page authority is something that is very important to the search engine algorithm. It is also
becoming important to its users too. Authority means that your site is trustworthy and that it has high quality and relevant content. SEO practices within your content can help to demonstrate this to not only the algorithm but to also anyone who finds themselves on your website.
You can also get authority points (as it were) from being credited and mentioned by other websites. This is where the off-site SEO practices come in and where backlinks are vitally important. It is practically impossible to achieve a good SEO rating without backlinks on other sites.
Professional SEO for a construction company
Here at Construction PR, we have been working with SEO for years. We have seen algorithm changes come and go, and we are constantly learning and adapting on our already extensive bank of skills.
If you don;t have the time to focus on your SEO but want to reap the benefits, then let us handle it for you! Get in touch with our team today or call us on 01376 386 850 to find out more.