Construction social media marketing – now there’s four words that don’t seem to fit together, right? Wrong! Companies within the construction industry can gain just as much from having an active presence on social media as any other company. There is a common misconception that those within more commercial industries should stay away from social platforms, and many companies fear that no one wants to see their content. This, however, is far from the truth and when used correctly, social media can really help to grow your brand.
Here at Construction PR, we understand construction social media marketing inside and out. For businesses in the industry, it is a brave new world, but for us, it’s our neighbourhood. With over 13 years of experience and multiple awards under our belts, we have an expert team who can guide you in the right direction and ensure you have the foundations for a strong social media strategy. In this blog, we’re going to outline the basic foundations needed for a construction business to have a successful online presence.
Being a regular
Everyone loves a routine and construction social media marketing is no exception. When businesses post online, customers like to see them sharing on a regular basis. This way, they can keep up to date with goings on and the day-to-day of your business. Although this can be difficult, posting regularly keeps your followers engaged, as well as allowing new followers to find you. On each platform, you should be aiming to post between 3-5 times a week, spread across 7 days. We also recommend that you carry out frequent engagement by following and liking posts of similar businesses or those you think would benefit from your business.
Mix up your content!
Construction socials don’t have to be boring! Don’t be afraid to mix it up and have a little fun with it. People can often tire of entirely corporate social media profiles and so, to keep it light-hearted and fun, include videos, stories and things like Q and A’s. Not only does this keep you audience engaged, but also helps to portray another side to your brand, making you appear more personal. After all, people follow their favourite companies on social media to feel connected to them!
When posting to Instagram, be sure to take advantage of their Reels feature. Reels are Instagram’s answer to TikTok, allowing you to post short-form videos to your profile. Currently, Instagram’s algorithm is focusing more on Reels than images so get creative with your content. In the past, construction companies have been the most successful when posting time lapses and how-to style videos. Similarly to this, if you wish to focus on images, before and after posts also perform well.
Don’t be afraid to jump on trends
Construction companies may hold back from posting memes or funny videos, but this can help boost your social profiles massively. That is, providing they are relevant, of course.
If something is trending, don’t be afraid to hop on the bandwagon in the name of views and likes. Be sure you include relevant hashtags when participating in trends so that they get noticed by the right people. Adding your own sprinkle of personality can once again show of your more personable side and allow your audience to connect with you even further. With any luck, this will get people talking and sharing in no time, driving traffic to your socials.
Use multiple platforms
Whilst social media can help the growth of your business, not all platforms are suitable for all types of companies. The ones you choose should depend on what content you want to share and the target audience you are trying to reach.
Instagram, as previously stated, is great for visual content and is mainly aimed at a younger audience. Meanwhile, platforms like Facebook would be used to target those who are 25e and above. LinkedIn is a platform that often gets overlooked, however, if you are aiming to target other businesses, this is the place to do it. This outlet was made for making connections with other companies, building brand credibility, and even for advertising jobs.
Call in the professionals
Just as construction companies are experts in their fields, the team here at Construction PR are experts in ours. We have been monitoring the evolution of social media over the last 13 years and have seen what works and what doesn’t, particularly within the construction industry.
At Construction PR, we avoid outsourcing to freelancers for a few reasons. With all our departments working from one location, brainstorming sessions are far more efficient and collaborative. With a close-knit team, we are able to fuse ideas together from a range of experts across different specialities, keeping our clients’ campaigns fresh. What’s more, we’re also able to keep communication simplified for you, meaning that you can always get hold of us if you need to!
Working with us
Whilst know that handing over this project may seem daunting at first. In the long run, however, professional support with construction social media marketing will save you a lot of time and money. What’s more, nobody knows social media better than we do!
At Construction PR, we are able to offer support with more than just your social media. Should you need them, we offer a variety of digital marketing solutions, helping to accelerate your results. Our current list of services include:
- Strategy building
- Public relations (PR)
- Influencer marketing
- Graphic Design
- Website development
- Crisis management
- Search engine optimisation (SEO)
- Pay per click (PPC)
Contact us
Ready to take your construction social media marketing to the next level? Keen to hear more about any of the other services we offer? We’d love the opportunity to chat!
If you think our team could be a good fit to work alongside, get in touch with a member of our business development department today! You can reach us by clicking here.