Construction social media marketing can be difficult to navigate. Our team at Construction PR have worked in this sector for many years, we know exactly where to focus activity and what audience to target it towards. Afterall, not everyone is going to be interested in the Construction industry. It is a business sector that is quite niche to a certain audience. When you work with our Construction PR agency, we carefully research your business so that we know exactly where to reach out to. 

Why do I need social media?

Social media is fast becoming one of the most popular ways of digital marketing. With so many people accessing it daily, it is viewed by billions of people. Which certainly makes it an area for potential sales that you don’t want to be missing out on. Not only this but you can create a strong social media presence without spending a penny, although, like everything, there is always options to splash out on paid ads if you feel this would benefit your company.  

Showing your industry leading expertise on social media platforms is a fantastic way to show what you can offer on more of a regular basis. As opposed to press releases or articles which are more of a leisurely process to get your name out there.  

Paid social media ads

All social media sites are free to sign up to, that being said, there is still the potential to push money behind paid ads. These can be set up to targeted audiences of your preference. This is a great way to reach prospective clients outside of your following. These posts will run for a certain amount of time and can be specified from gender or age, all the way through to occupation. As the construction industry is mainly dominated by males, this would be a fantastic opportunity to reach out to them on a B2B basis. Alternatively, if you are a construction business who is aimed more at household work, then it would be a good idea to specify your audience to home owners. 

Building connections on social media

Many people get quite invested in the groups or companies they follow on social accounts. The more you post, the more engagement you will receive. Social media allows you to connect with your followers on more of a personal level, you can show the face behind your business, this creates more of a trusted and established bond between company and audience. The more connected they feel to your account, the more likely they are to use your business, feeling like they know or recognise it.   

If you think Construction PR can help you to establish a strong media presence or to push your construction social media following even further, then contact us today on 01376 386850.