Construction Social Media MARKETING

Despite what you might think, construction social media marketing can be a huge part of a marketing strategy. Many companies have had a huge success on social media, amassing an impressive following. Here at Construction PR, we have a team of social media experts who are ready to help with your social platforms to ensure you get the most out of this marketing tool available to you. 

Why is social media important? 

Social media is at everyone’s fingertips. It is something many of us use every day to keep in touch with people, stay updated on the news, and to share our lives. Within the last year, social media usage has sky rocketed. This is partly due to people spending more time than ever at home, but it is also a predicted and continual growth. Over 3.6 billion people use some form of social media, and it is thought that number is set to rise to 4.41 billion by 2025. 

It is an effective way to reach new customers through engaging content. It also builds a personal side to your brand and extends you beyond just a name and a logo. People like to feel connected to companies and see the people behind them; social media is the perfect way to do that. 

Which platforms should you be using? 

Within the construction industry, there are certain platforms that give better results when it comes to engagement. Some platforms work for some companies and don’t work for others; it depends on your niche and how you use the platform. 


This is a great one for B2B (business to business) networking. Some construction companies see it as an essential part of their social media strategy. It is all about connecting to other companies and industry professionals and getting your name out there within the industry. This is a very different kettle of fish to any social media you may be used to using with your personal accounts. LinkedIn is about building your professional reputation as a company. You can do this by sharing valuable information, knowledge, and advice in your area of expertise. If you have a blog on your website, this would be a good place to link the posts you create. 

On LinkedIn, you can also join groups and take part in discussions to answer questions and queries. This is a great way to promote your company and show you have expertise in your area.  


Classed as one of the original social media platforms that started off this digital age, Facebook is understandably the largest platform in the world. This makes it an incredibly lucrative tool for construction when considering your construction social media marketing. However, this is the case for residential, not commercial. 

A lot of people will say that Facebook is no longer a social media platform that companies need to worry about, but here at Construction PR, we disagree. Many of our previous clients have found success with Facebook posts. Your customers are likely to check to see if you have a Facebook page before they check any other social media site. A consistently posted on Facebook feed will show potential customers that you are an active business who care about connecting with customers. They are more likely to use your services if they see you are actively engaging as this shows you are an operational company. If your Facebook feed has been empty for years, it can put potential customers off. 


The construction industry relies on visuals to sell services, so why not use Instagram to do just that? Instagram is a picture and video based social media platform amassing up to 5000 million users per day. This makes it the perfect platform to showcase what it is you do! 

Construction companies who post a range of content, including videos, pictures, and reels, tend to do well. These types of posts are engaging; they give customers a behind the scenes look into your process, letting them see what happens before you get to a finalised product. 

Another key part of Instagram is ensuring your captions are informative and exciting. If you are showing a video of your process or a time lapse of work on a site, be sure to give your followers some information about the project. Don’t be afraid to use technical terms but try and keep it simple enough for those who don’t know the industry well. This way you can engage not only potential customers, but also fellow construction companies and professionals. 


This platform provides a similar use to Instagram, but you can upload longer and informative videos. These may include things like How To’s, explaining terminology and machinery, or a time-lapse of a construction project. The best thing about YouTube videos, is you don’t even need a professional camera to shoot one. Most newer smartphones have incredible camera quality that can capture videos that look just as good as some professional cameras. 

Videos must have a good title and a description that contain a keyword. This keyword must be one that you want to rank for within the YouTube internal search system, and on Google, so choose it carefully! Tags are vital, as is including business information and social media platform links in your description. To add to the professionalism of your YouTube channel, create captivating thumbnails that will make a user want to click and watch your video. 

How can we help with your construction social media marketing?

Creating and running social media accounts for your business is entirely different to running personal accounts and takes experts, like our team here at Construction PR, to ensure the content being put out is engaging, correct, and useful. Our dedicated social media team know the ins and outs of the algorithms on different platforms and have been successfully creating content for construction companies for over 12 years. 

If you think you need assistance with your social media, then get in touch with our team today or call us on 01376 386 850.

Construction Social Media Agency

Construction social media marketing can be difficult to navigate. Our team at Construction PR have worked in this sector for many years, we know exactly where to focus activity and what audience to target it towards. Afterall, not everyone is going to be interested in the Construction industry. It is a business sector that is quite niche to a certain audience. When you work with our Construction PR agency, we carefully research your business so that we know exactly where to reach out to. 

Why do I need social media?

Social media is fast becoming one of the most popular ways of digital marketing. With so many people accessing it daily, it is viewed by billions of people. Which certainly makes it an area for potential sales that you don’t want to be missing out on. Not only this but you can create a strong social media presence without spending a penny, although, like everything, there is always options to splash out on paid ads if you feel this would benefit your company.  

Showing your industry leading expertise on social media platforms is a fantastic way to show what you can offer on more of a regular basis. As opposed to press releases or articles which are more of a leisurely process to get your name out there.  

Paid social media ads

All social media sites are free to sign up to, that being said, there is still the potential to push money behind paid ads. These can be set up to targeted audiences of your preference. This is a great way to reach prospective clients outside of your following. These posts will run for a certain amount of time and can be specified from gender or age, all the way through to occupation. As the construction industry is mainly dominated by males, this would be a fantastic opportunity to reach out to them on a B2B basis. Alternatively, if you are a construction business who is aimed more at household work, then it would be a good idea to specify your audience to home owners. 

Building connections on social media

Many people get quite invested in the groups or companies they follow on social accounts. The more you post, the more engagement you will receive. Social media allows you to connect with your followers on more of a personal level, you can show the face behind your business, this creates more of a trusted and established bond between company and audience. The more connected they feel to your account, the more likely they are to use your business, feeling like they know or recognise it.   

If you think Construction PR can help you to establish a strong media presence or to push your construction social media following even further, then contact us today on 01376 386850.