Despite what you might think, construction social media marketing can be a huge part of a marketing strategy. Many companies have had a huge success on social media, amassing an impressive following. Here at Construction PR, we have a team of social media experts who are ready to help with your social platforms to ensure you get the most out of this marketing tool available to you.
Why is social media important?
Social media is at everyone’s fingertips. It is something many of us use every day to keep in touch with people, stay updated on the news, and to share our lives. Within the last year, social media usage has sky rocketed. This is partly due to people spending more time than ever at home, but it is also a predicted and continual growth. Over 3.6 billion people use some form of social media, and it is thought that number is set to rise to 4.41 billion by 2025.
It is an effective way to reach new customers through engaging content. It also builds a personal side to your brand and extends you beyond just a name and a logo. People like to feel connected to companies and see the people behind them; social media is the perfect way to do that.
Which platforms should you be using?
Within the construction industry, there are certain platforms that give better results when it comes to engagement. Some platforms work for some companies and don’t work for others; it depends on your niche and how you use the platform.
This is a great one for B2B (business to business) networking. Some construction companies see it as an essential part of their social media strategy. It is all about connecting to other companies and industry professionals and getting your name out there within the industry. This is a very different kettle of fish to any social media you may be used to using with your personal accounts. LinkedIn is about building your professional reputation as a company. You can do this by sharing valuable information, knowledge, and advice in your area of expertise. If you have a blog on your website, this would be a good place to link the posts you create.
On LinkedIn, you can also join groups and take part in discussions to answer questions and queries. This is a great way to promote your company and show you have expertise in your area.
Classed as one of the original social media platforms that started off this digital age, Facebook is understandably the largest platform in the world. This makes it an incredibly lucrative tool for construction when considering your construction social media marketing. However, this is the case for residential, not commercial.
A lot of people will say that Facebook is no longer a social media platform that companies need to worry about, but here at Construction PR, we disagree. Many of our previous clients have found success with Facebook posts. Your customers are likely to check to see if you have a Facebook page before they check any other social media site. A consistently posted on Facebook feed will show potential customers that you are an active business who care about connecting with customers. They are more likely to use your services if they see you are actively engaging as this shows you are an operational company. If your Facebook feed has been empty for years, it can put potential customers off.
The construction industry relies on visuals to sell services, so why not use Instagram to do just that? Instagram is a picture and video based social media platform amassing up to 5000 million users per day. This makes it the perfect platform to showcase what it is you do!
Construction companies who post a range of content, including videos, pictures, and reels, tend to do well. These types of posts are engaging; they give customers a behind the scenes look into your process, letting them see what happens before you get to a finalised product.
Another key part of Instagram is ensuring your captions are informative and exciting. If you are showing a video of your process or a time lapse of work on a site, be sure to give your followers some information about the project. Don’t be afraid to use technical terms but try and keep it simple enough for those who don’t know the industry well. This way you can engage not only potential customers, but also fellow construction companies and professionals.
YouTube
This platform provides a similar use to Instagram, but you can upload longer and informative videos. These may include things like How To’s, explaining terminology and machinery, or a time-lapse of a construction project. The best thing about YouTube videos, is you don’t even need a professional camera to shoot one. Most newer smartphones have incredible camera quality that can capture videos that look just as good as some professional cameras.
Videos must have a good title and a description that contain a keyword. This keyword must be one that you want to rank for within the YouTube internal search system, and on Google, so choose it carefully! Tags are vital, as is including business information and social media platform links in your description. To add to the professionalism of your YouTube channel, create captivating thumbnails that will make a user want to click and watch your video.
How can we help with your construction social media marketing?
Creating and running social media accounts for your business is entirely different to running personal accounts and takes experts, like our team here at Construction PR, to ensure the content being put out is engaging, correct, and useful. Our dedicated social media team know the ins and outs of the algorithms on different platforms and have been successfully creating content for construction companies for over 12 years.
If you think you need assistance with your social media, then get in touch with our team today or call us on 01376 386 850.
