It is vital to have a well-equipped construction marketing strategy when you work in the construction industry. With so much competition in this sector, you need to be able to stand head and shoulders above your competitors. Construction PR are a multiple award-winning marketing agency, who specialise in all thing’s construction, meaning we know exactly how to put your business on the map.
When tackling marketing for your construction company it is imperative you have a structured plan to follow. Much like you wouldn’t try and build a house without architectural plans you shouldn’t jump into marketing without a clear strategy. Most company owners either don’t have time or have no idea where to start when it comes to creating a marketing strategy for their construction business. That is where we can help!
Creating your marketing strategy
With over 12 years’ experience in this industry, our team have a wealth of knowledge behind us. Choosing the right marketing strategy is key to your success. Within marketing there is a variety of techniques you can use to boost your online and offline profile. Let’s take a closer look at this…
Using channels like Facebook, Instagram, LinkedIn and Twitter will boost your businesses recognition. These avenues of social media can be used organically or you can put money behind ads to reach a targeted audience to suit your needs.
PR is an extremely popular way of bringing awareness to your brand. This can include magazine or newspaper articles, all the way to Influencer campaigns targeted at the construction industry.
SEO (Search engine optimisation)
In order to rank higher on search engines, you will need to do some work on your SEO. Our construction PR agency spend many hours researching key words to use in your content to boost your SEO ranking.
At Construction PR we have our own inhouse graphic designers, so if you are looking for a full rebrand or just some minor tweaks to your current logo then we can offer it all under one roof.
As we say to all of our Construction clients, what works for one business, may not work for the other. Depending on your targeted audience, we can tailor your marketing strategy to your company’s individual needs. With this being said, it is crucial to have the right Construction PR team behind you to represent you in the correct way, while exploring the accurate avenues for you.
Working with us
We believe in working together to promote your company, meaning we like as much input from you as possible. Afterall, nobody knows your business like you! With this said, we feel that it is crucial for you to have your say on how things are done. This creates a much more personal feel to the content we create for you. All content is then approved by you before we upload it, in order to make sure you are happy with the process. We also offer monthly reports of the work we have carried out and the results we have achieved, so you can keep track of how your construction marketing strategy is doing.