Are you struggling with a construction marketing strategy for your company? Then you have come to the right place. Construction PR specialise in all things digital marketing. Not only that, but we have a wealth of experience working with construction companies; we know what works and what doesn’t.
Our specialist team have the knowledge required to ensure your company make the most of marketing. People often don’t know where to start when it comes to marketing, which is why companies like us exist! We’re going to talk you through the basics of marketing and how they can help improve your brand awareness.
What is digital marketing?
Everyone has heard the word marketing at least once in their lives. Despite this, it is a term that gets thrown around without people even knowing what it means. Digital marketing involves all areas of a marketing that deals with the internet that helps a business promote and sell products or services. This can include advertising, market research, social media, SEO, and more.
Why is marketing important?
Within this digital age, it is vital construction companies jump on the digital band wagon. The construction industry has been very reliant on word of mouth in the past. Whilst this is a good strategy for some, it doesn’t always work. Companies should be bringing themselves into the digital age to ensure the growth and development of their brand. It can be confusing and time consuming for some, and so sometimes, extra help is needed.
Digital marketing agencies
There are many companies, like us here at Construction PR, that focus on construction marketing specifically and can guide you and your marketing strategy in the right direction. Our team have all the expert knowledge and know how to ensure you get the most out of every area of marketing.
Social Media
Some construction companies may not see the use in using social media. Here at Construction PR, we know that this industry has a thriving hub of activity online. Not using these platforms denies you of a fantastic free marketing tool – if it is used correctly.
Social media for business is entirely different from running your personal account. There are many things you have to factor in that will ensure your content is interesting, engaging and gets seen by the right people.
Check your hashtags:
Any hashtags you add to posts must be relevant to your brand. On Instagram, you are able to add up to 30. We recommend using the full 30 to ensure maximum exposure. The hashtags should be varied and include some popular ones and some not so popular ones. The hashtags will millions of posts are good for your reach, however, due to the sheer volume of posts, you will be pushed down by others in minutes.
It’s all about captions:
When posting pictures on Facebook, Instagram, or LinkedIn, you should add a caption that talks about what is happening in your picture. People that come across your post may not understand the picture if it looks technical or specific to the construction industry. A caption will help them to understand, adding a more personal and humanised touch to your brand.
Choose your platform:
It is vital you choose your social media platforms wisely. Not all platforms are suited for everyone. It is entirely dependent on your target audience. We have found that when it comes toconstruction marketing, Facebook, Instagram, and LinkedIn work the best. LinkedIn will allow your brand to connect with other professionals and construction industry workers, Facebook allows you to stay connected, and Instagram is the perfect place to showcase your services and get your followers involved in what it is that you provide.
SEO
A big area of digital marketing is SEO. SEO stands for search engine optimisation and is the adjustment of your website to make it more favourable to Google’s algorithm. Google has bots called crawlers that spend their time crawling through the internet, indexing pages. These pages get indexed so that when someone searches for a query, Google can recommend the most relevant website.
This part of marketing can be complex and can take years to master. Luckily for you, we have experts here at Construction PR who know their stuff. Our dedicated SEO team have extensive knowledge on how to adapt your content to get you rising through the Google rankings. On top of this, we are constantly checking the algorithm; we monitor any updates, and quickly adapt our strategy to ensure your site rankings don’t suffer. We conduct organic keyword research so that you are targeting the correct search terms. This will allow you to reach your target audience and drive organic traffic to your website, resulting in more sales.
Graphic design
The construction industry relies on visuals to sell services, so why fall behind on your graphic design? People respond well to visuals; if your website, logo, and social media graphics are all cohesive, a potential customer may feel more obliged to trust you. It gives them a sense of what your company is all about. Many brands within the industry in the past have fallen into the trap of making their branding predictable. We can help you step outside of the box, attract your target audience.
How can Construction PR help?
Construction PR are experts in construction marketing. Our team have been working within the industry for 12 years, assisting clients with their strategies. All our services are provided by a team that work under one roof, allowing cohesive and collaborative working. Our departments can often be found brainstorming and bouncing new ideas off one another.
Each of our teams has their own niche meaning we are able to draw on a range of experience in order to deliver award-winning marketing solutions to you! These include SEO, PR, graphic design, business development, crisis management, and events management.
To start discussing your construction marketing journey today, do not hesitate to get in touch with our team, we would love to hear from you.