Here at Construction PR, we know how to effectively and successfully implement PR for a construction company. Not everyone understands how important PR can be for those in the construction industry, but it is an efficient tool for obtaining sales and leads. Construction PR are here to tell you about the most productive areas of PR that can be put into practice within your company
The first one we’re going to start with is often one that people miss out on. Email marketing is still vital. It does, however, need to be conducted in the right way to ensure it has any positive effect. Potential customers inboxes are always inundated with marketing emails and newsletters from companies. Therefore, you need to get yours right in order to make a customer click on it. Newsletters are usually monthly or bi-monthly and will go out to existing customers and those signed up to your newsletter. These could include updates on projects, anything you need to make people aware of, or you can choose a topic to talk about. These newsletters need to have a catching tag line and title to ensure people will click and not delete them from their inbox or unsubscribe.
Backlinks and SEO
You wouldn’t think it, but SEO and PR go hand in hand. Search engine optimisation is the process of making your website more favourable to Google’s algorithm. This will raise your ranking on the SERP. Optimisation of your website can be achieved in a multitude of ways, including through the use of backlinks.
What are backlinks?
Backlinks are part of off site SEO and can be attained by getting your website linked in online publications. Link building is a powerful SEO and PR strategy that will boost your rankings on Google and increase the organic traffic to your website. Google’s main job is to help a user with their query, if it thinks your website can do this, it is more likely to rank you higher and recommend you to a user.
Ingredients for a good backlink
A backlink can’t just be in any old place. The publications your link is in must be pertinent to your company and a trustworthy source. The publication needs to be relevant to your industry; there is no point having your link featured on a website about architecture if you are a brick laying company. Ensure your backlinks are within publications that match your niche. Domain authority is also key to a good backlink. If the website has an authority lower than 30, it can have adverse effects on your SEO. The average domain authority for a backlink to be considered good is 40 to 50. 60 to 100 is considered to be the best possible scoring for a domain authority. Google’s algorithm will see this as a trustworthy and valuable site and in turn this will improve the SEO value of your website.
Speaking of publications, in order to gain backlinks, it is important to communicate with journalists. PR for a construction company can only be successful if you actively seek out opportunities. Journalists are your first point of contact when you want to get in publications. One of the best places to find journalists is on twitter using the hashtag journo request. Here at Construction PR, our team are constantly communicating with journalists to pitch stories and campaigns for our clients. We have an established list of publications and journalists that we have built relationships with over the years to ensure we always choose the best possible publications for our clients.
Every company likes to believe that the worst will never happen, but sometimes, disaster can strike. With people being able to voice their opinions online and gain traction within minutes, a crisis is never far from anyone. Any bad review of your services must be dealt with in the correct way. To ensure this happens, you will need to you have a crisis management plan drawn up. This type of plan will help you swiftly deal with any issues should they arise but will also help you from reaching these crisis’ in the first place.
Reviews are also easy for people to leave online. These reviews are likely to be one of the deciding factors when people choose to use your services. It is vital you are looking through these and dealing with any negative ones professionally and quickly to avoid any upset.
Making the most of your niche
Do you provide a niche construction service? Then you need to shout it from the rooftops! Okay, no one likes a big headed brag, but sometimes, it can work in your favour. If you specialise in an area of construction that isn’t particular well known or is a smaller niche that is sort after, you should be including it in your PR strategy!
PR for a construction company from professionals
We know it can be hard to find time to focus on your PR as well as the main areas pf your business, especially within such a hands on industry like construction. That’s why companies like Construction PR exists. We can deal with any and all matters concerning PR for a construction company, so you don’t have to. Our dedicated team have the time to devote to securing leads and getting businesses featured in publications. With over 12 years of experience under our belt, we have been previously worked with many companies within the construction industry. This means we know exactly what is needed and can implement an effective PR strategy to help manage your brands reputation and get results.
As well as PR, we also offer other construction digital marketing services such as:
- Social media management
- Events management