Here at Construction PR, specialists in SEO for construction firms, we understand the true importance of brand visibility. Let’s not beat around the bush. The building and development sector is heavily oversaturated, and everyone knows it. For those of you within the industry, this means working overtime if you want to make some noise.
What Is SEO?
For those of you who don’t know, SEO is a form of organic marketing, used to boost the level of footfall on your site.
As you can imagine, Google is home to trillions of different websites. Of course, when searching, not all of these are going to be relevant to you. So that Google can determine which content people see and the order in which it appears, they created their own algorithm to help them solve this issue. Ultimately, search engines want to keep users coming back for more and this means ensuring individuals find the information they need as soon as possible. With the algorithm, they are able to do just this.
SEO is the process of manipulating your website to better satisfy the algorithm. There are a number of different things you can do to improve your sites health and in turn, ranking. Below is a non-extensive list:
- Creating optimised content such as website copy, blogs, and landing pages
- Building authoritative backlinks
- Compressing image and file sizes
- Improving your sites loading speed
- Optimising your site for mobile device viewing
- Creating persuasive meta-descriptions
- Including alt-text
How do Google determine my ranking?
When a website gets published online, Google send out bots known as ‘spiders’ who are responsible for indexing. As part of this process, these robots crawl each page of your website to calculate your compatibility with the algorithm. As you can see, this is a crucial stage in determining your SEO value.
Once the indexing process has been completed, your website will then be discoverable online under searches relating to your business. Of course, the better job you do with your SEO, the higher you will rank.
How can SEO help me?
When it comes to putting your business on the map, SEO is the answer to all your prayers. Quite frankly, organisations who refuse to dedicate time to this area of their strategy really are missing out.
It’s only natural that you require some kind of reassurance that your investment will pay off, before taking the leap of faith. This is just simple common sense. With this in mind, let’s explore some of the key advantages of having a good SEO value.
- Higher website traffic: Appearing at the top of the search engine results page (SERP) is only going to result in one thing, improved footfall. With the majority of traffic going straight to the top 3 results, it’s vital that you get on the right side of the algorithm.
- Credibility, trust, and authority: When you appear higher than others in your industry, this is bound to give you a boost when it comes to your authority. As the most popular search engine, people care what Google have to say, and when they are actively boosting your website over others, this builds trust among the public.
- High ROI: SEO for construction firms is undeniably one of the most effective forms of marketing, offering a perfect long-term strategy. Not only is the return on investment (ROI) of this technique incredibly high, but it’s also easy to measure too.
- Getting ahead of your competitors: With more traffic heading towards your site, this means less attention for your fellow construction competitors. When executed correctly, SEO will help you to get ahead of others in your market, assisting you on your journey to becoming an industry leader.
Is a professional agency essential to improving my SEO?
In short, yes it is. Regardless of cost, this investment is vital if you want to stand a chance of competing against other construction firms. Search engine optimisation, is, by far, one of the most technical areas of marketing, making it difficult to execute without extensive knowledge. Your site health is a fragile thing, and one wrong move could cause irreversible damage.
As experts in SEO for construction firms, we have years of expertise doing what we do. Hands on experience is an absolute must. If you want to make the most out of this highly effective technique, outsourcing this job to a professional agency is essential. You won’t regret it.
Why choose Construction PR?
At Construction PR, we have been awarded multiple accolades throughout the years, something that we feel emphasises the true dedication we put into our work. This achievement is something we’re never shy in sharing with our clients. Afterall, it’s important that you can be confident in our delivery of amazing results.
What’s more, we pride ourselves on our transparency and the dedication of our team. We know that when you collaborate with any outside company, communication is always key. As a result, we provide completely honest monthly reports for each of our clients. These provide an insight into the work we have completed during the month, the pay off, and how we aim to improve over the following weeks.
What’s more, we offer far more than just SEO for construction firms. At Construction PR, we are a completely integrated agency, providing businesses with an extensive range of marketing solutions. Our key services include:
- Search engine marketing (SEO & PPC)
- Public relations (PR)
- Social media marketing and management
- Graphic design
- Website development
- Crisis management
Contact Construction PR today!
The fact of the matter is, marketing can be very time consuming, especially if this isn’t an area that you’re familiar with. If free time isn’t something you regularly have in abundance, it might be time that you consider outsourcing this to the experts. That’s where we come in!Interested in knowing more about SEO for construction firms? Keen to get your marketing strategy in check? For your free consultation, get in touch today! You can reach a member of our elite team by clicking here. Or fill out the form below.